CINEMA ADVERTISING

Local and National Venues and Travelling Cinemas.

Cinema has a mass appeal to people of all ages and social classes. It is becoming more popular again, particularly among the young, and offers opportunities to get in touch with people who might otherwise be difficult to engage.

It provides a captive audience as the viewer is seated and cannot change what is on the screen.

Advertisements viewed on a large screen have more impact than those shown on a TV screen.

As the advertisement is usually seen only once, it is important to back it up with additional forms of advertising. Local newspaper ads and leaflet distribution can do this effectively.