TELEVISION AND RADIO ADVERTISING

National, Regional and Themed Commercial Television Channels and Radio Stations

Advertising on TV has high impact and can successfully target specific national and regional audiences.

Although expensive in space and production costs, it is a vital part of a well co-ordinated campaign.

Radio is a mobile medium with the advantage of being low cost, quick to produce and able to react quickly to changes in market conditions throughout a campaign.

It is particularly effective in attracting teenagers and low newspaper readership audiences.